Hello everyone! Kari here. Its been one heck of a week, to say the least. I was out-of-town for the testimony of Comey, and only heard bits and pieces of it on NPR while I was driving, so those are my hot Friday night plans…To watch the hearing on YouTube tonight and babysit my fermenting pickles…(Oooh, pickles would make a really cute fabric!…Saving that idea for later!) We have just wrapped up our first round of summer camp for the little ones and it was awesome and exhausting and the kids are currently dug in under covers in their jammies doing what they do when they chill, aka Netflix and Minecraft.
Anyway, back to my first point here. I would like to begin by giving a quick shout out to my sister, who is doing a great job of running The Tree House Kid and to my Mom who is running Folks Linen! If it weren’t for those talented and loyal ladies, I would not be able to do what I do. That is to say, that I wouldn’t be able to focus so much time and attention to what I truly love to do, which is to design, quilt, and be an entrepreneur. With them running those shops, it gives me the time and mental space to really focus all of my attention (what is left of it anyway), to my quilts. Please take a moment and visit their shops on Etsy, bookmark the site, and go back and share some love!! We offer really unique gifts for kids and adults alike, depending on who or what occasion you are shopping for. The links can be seen above in the text, on the opening page of my blog, or by following the link at the top of our blog that says “Find Us Elsewhere”. As I am not making those items myself anymore, it is rare that I have my hands on them to take pictures, share them on Facebook, Instagram, or blog about them, but they are still an important part of Goodwin’s Custom Crafts!!
Now, on to what I wanted to share with you! Today, I had a change of heart about my quilts. I know they are lovely and pretty and took a lot of time and money to make. I know they are worth more to me than I can reasonably sell them for. I know Etsy is not a fine art Gallery, although you can definitely find fine art there. I know that most of my quilts are small and will be used with messy kids, on the floor, or out in the yard for picnics…As such, I can NOT charge what I might like to for my quilts because folks who are buying them know that they will end up getting spilled on, pooped on, or curled up on by the family four leggeds. This is something that I just have to accept! I have tried to follow the advice of folks from the “charge what you think it’s worth, then double it because your time is valuable” school of thought, I have tried to charge what I would like for my quilts to sell for in a perfect world, where everyone has more than enough money to invest in the arts and pretty stuff, and I have tried at times to charge what they might be worth if they were on the level of fine art hanging in a gallery. The truth is that when I started this, I liked that my work was affordable and attainable to normal folks with normal cash flow. I have always offered payment plans for items that were a little more of an investment, and that won’t change, but I want to revisit a time in my life when the art of making quilts was not so much about how much money they could bring in, but in the simple act of making the thing itself. The process, the journey, the end result. It is a little harder for me to keep my prices low and competitive because I ONLY use organic cotton in everything I make, so I know my quilts will always be more than the next quilter who uses regular cottons. I mean, I wish it wasn’t true, but the simple fact is that organic cotton is more expensive than non organic choices…but the old saying of “You get what you pay for ” comes to mind here. Ok, why am I saying all of this?….
Oh yeah! I remember. The good news is that I went through my shop and marked ALL of the quilts down 15%. That is a starting point. I only want to make enough money to support my quilting and have a little extra spending money for stuff the family and I like to do. Nothing too extravagant, just the simple joys of an adventurous life. So I have marked them down, permanently. I hope to sell a few this month and clear out some space for some new up and coming projects that I have in the works. I love to sell my work…it is so exciting each time something sells! The Etsy app on my phone literally makes a “CA- CHING!” sound like an old cash register every time I make a sale and everyone in my house cheers and takes guesses as to what has just sold! (Kinda nerdy, I know, but that’s us!) I want to make it easier for you to own quilts yourself and to keep us playing our favorite guessing game! Please stop by my store on Etsy, Kari Goodwin Quilts, bookmark the site, check in with the shop at least once a week to see newly listed items, and mostly, check out those quilts! If you have had your eye on one lately, it might be a good time to snag it! My quilts usually don’t last for more than a year in my shop, which is a pretty good turnover in my opinion. If you missed the first announcement, you may also want to know that I am working on a new, stand alone website, called (surprise!) Kari Goodwin Quilts that you can check out as well. I am still tweaking the listings and making adjustments to the website, as it is only a few days old, but I will keep you posted. Until then, happy shopping friends!! Please subscribe to the blog if you haven’t already, and bookmark our site to make it easy to find us again! Enjoy your weekend!!
I really do appreciate that folks regularly check in with the website to see the new specials and deals! Each visit to the website confirms my mission, which is to grow my business and gain the trust and support of a loyal following of customers, who come back to shop with us at all of our various shops, including The Tree House Kid, Folks Linen, and Kari Goodwin Quilts, depending on what special person you are shopping for! Together, we all form the family business of Goodwin’s Custom Crafts. This week, I would like to offer a special deal to get free Domestic Shipping with ANY purchase from Kari Goodwin Quilts. The coupon code is GREENTEA and will be good through Friday, May 26th. To get future deals and coupon codes, make sure you are subscribed to the site and get email notifications so that we can stay in touch!! Please feel free to contact me here for questions or just to say hello! Now, if you are wondering why this was called Green tea or coffee, I will tell you…As summer rolls around, and the Georgia heat is already threatening its suppressive power, I turn from the comfort of hot drinks to iced. I guess you can figure out which way I am leaning today!
Lately, it seems like every time I turn around there is some new blog post or sponsored link on facebook or instagram or a new delivery in my email about how to make your business stand out, how to create a perfect funnel for your business, how to be the one in a million who can make six figures in a hand-made profession. There are strategy upon strategy to help people just like ME get to that Holy Grail of the business world, but none of it is (no matter what they tell you!) for free. I signed up for a webinar recently that promised to share for free her strategy for creating a great business, only four simple steps to follow, and somehow it ended with thousands of dollars for this strategy that she was just “giving away” at a great discount…But it’s still enough money for her to base her business on and be the great white shark who is making six figures in a single month…Yeah, you know why? It’s because all of us are dying to break ahead in the market so desperately that we are willing to pay just about anything to be given the tools that will give us that one little advantage…Go that one extra step that maybe no one else is willing to go. It struck me in that moment that what that person has built is not a business, but a scheme, and it is thriving because so many of us are not. Does that make her a great business woman? Maybe. Is it the kind of business I want for myself? Nah, not really. Do I think that *if* I could afford her fee, her plan might actually help my business? Probably. And there’s the clincher. We are vulnerable. We are in need of that one lucky break, and we are willing to throw caution to the wind for a chance at a “Maybe.”
I think staying current and in touch with the business side of things is pretty important. I confess I do not invest enough time into market research or consumer trends before just diving off into the direction that my creative heart tells me to go. I am the hopeless romantic that believes that if I just stay true to myself and not follow trends, I will sustain a more consistent business. But among all of this talk about trends, market value, SEO, metadata, tags, social media, outreach, I confess that I 100% lose my focus. I lose the part of me that loves to make things. I stop being led by what inspires me and I fall prey to the trap which is another media trick, telling us that we all deserve MORE! We all can be a big fish in a little pond! We all can strike it rich! The very essence of these promises contradicts the nature of creativity. Of standing alone where you are with your talents and being proud perhaps not of how many figures you generate in a year, but with how authentic are you being to yourself and how is your work making an impact? How is comparing yourself to others constantly NOT a distraction? How is spending every free moment on blogs and reading and listening to people who’ve made in happen their way, not distracting me from figuring out how to do it my OWN way? It may work for some people, and I am not hanging up my self-education on the market trends all together, but I refuse to let myself be the market that drives the success of other businesses telling me my own place in the market is disappearing. Instead, I am going to devote more of my time and energy to the pursuit of that purest form of creativity, and hopefully my time will come. If it doesn’t, at least I will know I haven’t sold out in the process.
I have “Commitment” issues. I have “Schedule” issues. I have “Discipline” issues. All those goals I set for myself, to do this at this certain time every day, each Monday, each Friday, every fiber of my being rebels against those most basic rules I try to establish for myself. WHY?! I figure it is probably a sign of lingering immaturity and nothing can be done to “fix” it. Life and living gets in the way of work and I get distracted. Distracted like the four-month old kittens we are fostering at the moment, who couldn’t stay on a straight path unless it was a B-line to a crinkling potato chip bag or the smell of chicken cooking in the kitchen. Distracted like a kids jumping on a trampoline. Distracted like a 38-year-old Mom of three who works from home. Yeah, that is totally Me! I try to set timers for myself, to diffuse “focus” oils to help me stay on track, I take my vitamins, get exercise, and drink plenty of water, get plenty of sleep, but nothing seems to help. I will inevitably find myself wandering through the house looking for a stray sock, just so I can put it in its proper place and it makes me feel crazy! Like C.R.A.Z.Y.! Too much to do to worry about socks, but somehow, I can’t make myself focus. Two weekends ago we were a part of a Native American Cultural Festival and I had SO much time to think and reflect and I think I got a lot of answers I have been looking for my dilemma. They were subtle and quiet and whispered ever so faintly to me while the drums pounded and the voices rose up and the people mingled in a gentle and cohesive fellowship. The answers that came told me told me to learn from the mistakes I’ve made, in seasons of life where I not only burned the candle from both ends, but from every direction like the arrows of a compass…All converging to one central point in my mind, heart, and soul to burn me up. The breath and the oxygen that it requires to keep burning is no small thing! It is easy to forget the importance of this, but it can’t be ignored for long, and it seems that only by slowing down (just a little!) and knowing when to go inward and recharge can mean the difference between sustaining that crazy pace that life demands of us sometimes and completely burning ourselves out. JUST like the spring plants in fall, who stop growing in order to come back bigger and better the next season, I too need to go inward to recharge. The contradictory part of that is that Fall is the big retail season, so it is really hard to find time to slow down and recharge amidst all of the jobs that being a business owner entails…Not just the retail season (which I must admit, I do find wildly exciting!) but also the family holiday season that comes with its own special kind of charged excitement. After my 6th year working for myself, i can safely say that it is inevitable that I will hit this wall, where not one more project can be started, and not one more stitch thrown into anything, before I take adequate time to recharge, go within, and ask myself the most basic and meaningful questions. Am I still on the right path? Am I still doing what I love and living a life of meaning and passion? Do I still “like” and feel proud of what I putting out to the world? So until then Friends, I wish you a Happy New Year! Be safe and keep asking yourself the hard questions. Take time to truly listen to yourself and find the answers. If we don’t do this, we will burn ourselves out before our time. Imagine if a tree didn’t lose its dying, colored leaves in the fall! Imagine if it held on, no matter what to all those things trying to cast off to make room for new growth. We are like that too, when we don’t honor the need for rest and restoration. I think it is less about the “Lingering Immaturity” as I mused early, and more about the need for this rest and restoration.
Hi, Hello, and Greetings from the Goodwin’s Custom Crafts team! The elves are busy working, I assure you! The Tree House Kid has had another amazing season full of wonderful return customers, as well of plenty of new ones. Items are currently in production and will be shipping out in time for Christmas! Folks Linen is happily plugging through all of
the holiday napkin orders, so thank you to everyone who gave the gift of eco-friendly re-usable linen napkins this year, as well as the various other gifts from Folks Linen! We couldn’t have made it without you all! To my Kari Goodwin Quilts customers, thank you as well for making this THE most productive year to date for Kari Goodwin Quilts. Ya’ll are ALL so loved, I promise you that! The Tree House Kid is closed for orders, but Folks Linen and Kari Goodwin Quilts are still open for holiday gifts with a nice selection of Ready to Ship items. In fact, nearly HALF of my KGQ shop is Ready to Ship, and I am offering same day shipping for all orders now through December 20th. There are a variety of shipping options to choose from during checkout, so the closer we get to the 20th, the more I would recommend choosing the “Priority” shipping options. It is a couple of dollars more in some cases, but it will be well worth it to have your packages in hand sooner. I have made a new shop section and moved it to the very top of the list for visibility with all of my Ready to Ship items in Kari Goodwin Quilts. Among them are quilts, baby gift sets, pillows, and wall hangings. You can see them by clicking this link. Thanks so much and Merry Christmas and Happy Holidays from Goodwin’s Custom Crafts!
To say THANK YOU to everyone, everywhere, to all the customers from day one, who have been amazing, presented challenges for me to rise to, who have left feedback that has literally left me in tears, I say THANK YOU. Today you can get 25% off your total purchase at Kari Goodwin Quilts with the coupon code CYBER2016. Links to my Etsy shop, as well as The Tree House Kid and Folks Linen can be seen here.
It is a little funny for me to promote a Black Friday Sale at my shop because I do not EVER get out and shop on Black Friday. I am an avid avoider of crowds if at all possible, but guess what!? You do not have to go through any crowds to get to my Black Friday Sale unless your kids are playing Minecraft (like mine have been this morning) on your computer, then you might have to wait in line a little, but HEY! It’s a pretty day outside, so kick them off the games and do some early shopping with a Small Business before the madness starts to hit after Thanksgiving. I am offering Free Shipping on all domestic orders, (including APO addresses too!) now through Sunday, November 27th. The coupon will end Sunday at midnight, and a new Cyber Monday Sale will activate, so check back with me here, or on Instagram to see what special offers will be coming your way next week! Until then, my friends, have fun and rock on. **Hint, Hint, Quilts are heavy, pillows are bulky, and buying lots of things at once costs SO much to ship!! You could save $20, $30, $40 in shipping! Just saying…** Head over to my Etsy shop, Kari Goodwin Quilts by clicking the picture below! Happy Shopping! Oh, I guess you might want the coupon code? I got so excited, I almost forgot. It is BLACKFRIDAY2016 .
I wanted to do special compilation of a few items from my shop that all coordinate together in a forest or woodland themed room. All the items are made using only 100% organic cotton and use fabrics from my Spoonflower designs. The blankets and quilts can be made larger for customers who request it, and are already available in smallish sizes for smallish little people. The best way to contact me is through my Etsy shop here. So let’s take a look at some of these forest-themed items!
This is my new favorite color! It is so rich and has so much depth. The first yellow dyed I purchased was a dusty sort of muted yellow, which was fine until they discontinued it. At first, I thought this wouldn’t work because it was so bright, but I have come to really love this color! I make the blanket first from unbleached, all natural, GOTS certified organic cotton, then dye it in five gallon buckets outside in my front yard. Each batch is different, and I don’t even try to get it perfectly, evenly dyed because I like it that way. It makes for a very unique and one of a kind hand dyed fabric. I only use organic cotton, as you might already know, because regular cotton that is not grown organically has SO many pesticides and chemicals used in the growing and production phases; chemicals which are known carcinogens. From the standpoint of the Earth and what we are pumping into it, as well as the endless amount of dust created from using fabrics in my home ALL the time, I do not want the exposure to these chemicals for myself and my family. Working with any kind of cotton releases a lot of dust into the air, whether you are opening it for the first time, washing and drying it, ironing it, cutting it, sewing it, it is a very dusty process when you do it every day. As we all live in the space where I work, I feel like it’s an important choice for my family. Offering it to my customers is really a secondary bonus!! That is why, even though it might be cheaper to use regular cotton, I choose not to, and adhere to a pretty strict “organic only” rule when it comes to the materials I use for work. This can be limiting, but with limitations comes creativity and the push to break through those limits. That is why I started hand dying cotton in the first place. I was very unsatisfied with the kinds of colors available in organic cotton. This was a few years ago, and I am sure you can find much more nowadays than you could when I first started, but I still find the selection to be very limited. I love the depth and variety I get from dying my own fabrics, and I love that it is done only using organic cottons. Most of the fabric I buy is also milled and/or grown in the USA as well, which I find to be another layer of investment that is well worth the price, as it supports local farmers here in the US. So Happy Monday Folks! I am off to quilt a luscious organic quilt, which should be making its debut this week! In the meantime, enjoy a look around my Etsy shop, Kari Goodwin Quilts!